The facets of the sustainability paradox

Purpose This paper aims to examine why the sustainability paradox exists and how it unfolds by focusing on intraorganizational dynamics. It explores organizational actors perceive make sense of thereby contribute paradox. Design/methodology/approach In a case study IREN, an Italian listed multi-utility with considerable engagements sustainability, data collection through interviews, e-mails document analysis revealed contradictions raised directors middle managers. Findings were analyzed iterating literature used frame this study, which combines sensemaking, paradoxes management control. The comprises various facets. Directors managers interpret differently depending their role within organization perceptions concept itself. Different interpretations thus occur across levels functions, impacting is implemented monitored. use parallel control systems (MCSs) reflects multiple fragmented explains facets Research limitations/implications Although work illuminates played individuals at top- middle-management MCSs in relation paradox, more research needed lowest levels. Practical implications Organizations claiming commitment must establish communication forms practicalities throughout stimulate shared sensemaking design inclusive MCSs. Originality/value organizations unconsciously enact